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As a start: Why are all ALPA cameras equipped for digital as well as for rollfilm backs?
Not everyone wants to photograph digitally, and not everyone wants to do so exclusively. ALPA does not patronize its customers – not in this respect, nor in any other respect. With all its advantages and drawbacks, film has and retains its own charm and its aficionados, while digital photography has its areas of use where film cannot match it. The time of the “wars of religion” is over and the outlook on what really is and what can be becomes clearer. ALPA celebrates this with its unique new 6x9 (56 x 83 mm) 120 and 220 roll-film back that has been developed in cooperation with Mamiya/Japan and that fits exclusively on all ALPA cameras.
